Heron Design Studio London, is proud to present its new Midsummer Dream’s Night collection for Spring/Summer 2016. The new collection of illustrated scarves with story, is a follow-up of the introductory line Heron which launched in April 2015. Re-established Heron Design Studio is a new accessories brand mixing together contemporary art of surreal and colourful illustrations for the luxury fashion market.
The brainchild of Heron Design Studio, Prague-native Dita Havlova, is proud to claim her artistic heritage – drawing, painting and bringing her passion of an early age to the UK as a brand designer she comes from a family of artists. Training in art and fashion beginning with commissioned T-shirt designing and illustratrations, now brings her onto her new venture silk scarves. Stylishly fusing both art and fashion to her scarves with a story impresses us with her hand-illustrated creativity.
Inspired by the classical William Shakespeare’s plays Midsummer Dream’s Night and King Lear not only plays on the high quality of luxurious texture and fabrics but also plays with style and design suitable for the season. The attention to the choice of fabrics like satin and traditional twill and hand-rolled finishing the edges of the scarves together with high quality digital printing. to ensure the production of consistent superior quality. The attention to choice of fabric and print is a must due to highly detailed hand-drawn illustration used with vibrant colours, intricate illustrations and designs resembling heroes and heroines of Shakespeare’s comedy and drama.
Dita Havlova, comments: “We are very excited to be presenting our second stunning collection of illustrated silk scarves inspired by classical stories and bring the poetry into the global fashion market. Just as with our introductory collection Heron, we are playing on the connection of contemporary surrealistic art, traditional silk material and large size. The result is very modern, quirky and bohemian collection suitable for everyday as well as occasional use. And we’re thrilled with the result!”
Personally for me I absolutely love the quality of the scarves and illustrations, with Shakespeare being one of my favorites and studying/reading his plays throughout my life I j’adore these scarves. They’re exceptional, as stated with quality and intricate detailing, I do believe Dita is a designer to look out for in the coming years.
Last season, Heron Design Studio took a part at the London Fashion Weekend September 2015. This proved to be big success. Head-hunted by the biggest Chinese online store Hichao and their scarves to be seen in a famous Chinese TV reality show, Supermodel being filmed in UK in October 2015.
Recommended retail prices of oversized scarves with dimensions of 135 x 135 cm are £265. Heron Design Studio’s collections are available at selected online stockists and website www.herondesignstudio.com